
20/01/08
Mission Details: O2 opening a number of new regional shops in England & Scotland during which time customers can take advantage of special deals & tariffs. How to get customers into the shops?
Execution: Working with pd3 in Shoreditch a number of our Retro Tuk Tuks were branded to reflect the message to potential and existing 02 customers, which was quite simply 'Hitch a ride to the new 02 Shop'. Specific shops were targeted duirng December as part of the Xmas trading period.
The 02 tuk tuks visited a number of towns and cities on the Xmas tour including County Durham in the North East and Edinburgh in Scotland. Customers were delighted to be whisked off to their new 02 shop where they were able to choose the latest handsets including the future classic iphone.
Tuk Tuks and Auto Rickshaws always manage to put a smile on peoples' faces regardless of the weather, maybe it's something to do with a free ride as well!
" If you've just invested in a new shop, filled it with stock and trained all your staff it must be nerve racking waiting for customers to arrive, no such problem for 02 as they sent the fleet of tukshop tuk tuks to get the customers and bring them to the shop "......said mrsteve
If you have a product or service that you want to sample on the streets or inside public places call the tukshop today.
If you have any queries or fancy a test ride then get in touch with the tukshop.
