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News & Press

Tilda Tuk Tuks

07/11/07

Mission Details: Distribute approx 20000 samples of 'Microwave in the bag' Tilda rice to Londoners. Venues to include Canary Wharf & Victoria stations in addition to high footfall areas in Putney, Fulham, Soho, Clapham & the South Bank.

Execution: The specialist agency Exposure worked with the Tukshop to create a fleet of wrapped Tilda tuk tuks which would create a unique brand awareness on the streets in addition to providing transport for promotional staff and stock. When inside the railway stations each vehicle displayed a whole pallet of samples which caught the eye of the busiest commuters who quickly spotted how to solve that days lunch challenge.

The sampling took place over a week with the vehicles appearing in a different part of the capital every day. The rice samples came in three tasty different flavours and proved a massive hit with the audience. The tuk tuks had a back up lorry carrying stock which was on standy as and when required.

" Sampling on the streets can be quite a challenge but with the magic 'x factor' that the tuk tuks bring the public really buy into the brand and this one was no different "......said mrsteve

If you have a product or service that you want to sample on the streets or inside public places call the tukshop today.